Hurun Report
Nobody Knows China’s Rich Better
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Hurun Report was established in 1999 by Rupert Hoogewerf, the ‘godfather’ of the China Rich List, and today is widely recognised as the foremost authority in tracking the rapid changes amongst China’s high net worth individuals. Hurun Report produces 20 magazine issues a year, made up of a monthly main book and supplements that target the special interests of China’s wealth creators. Hurun has a proven readership of 660,000, based on an industry average of six readers per magazine and a controlled circulation of 110,000, which includes 3,000 of the richest individuals from the China Rich List. Hurun Report’s flagship product is the China Rich List, considered the bible of wealth and de-facto Who’s Who of Chinese business. Other key products include the ground-breaking China Philanthropy List, a benchmark report on the state of charitable donations in China, and the Best of the Best Awards, the annual brand and lifestyle preferences of China’s high net worth individuals. The awards are drawn on the results of 1,000 one-on-one surveys of this elite segment of society – the largest and most authoritative survey of its kind.
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Hurun Report’s personal relationships with China’s high net worth individuals provide the basis for its innovative conferences and lifestyle dinners. The Best Things in Life, for example, is a series of lifestyle events, designed as an education platform for luxury brands to meet with China’s high net worth individuals.
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