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Social media and digital marketing manager (Localiiz.com)

Sheung Wan, Hong Kong

Job Type

Full Time

About the Role

Covering the hottest new eats, the best places to play, offbeat takes on local culture, and so much more, Localiiz is every Hongkonger’s destination for how to live a well-rounded life in our vibrant city. We share our stories visually, through lifestyle and neighbourhood guides, quirky news articles, and videos that deep-dive into the hidden side of the 852.

Since our launch in 2012, we have fast become one of Hong Kong’s leading websites for things to do and where to do them. We also provide an ever-expanding directory to help you navigate the maze of Hong Kong. Why the strange spelling? Well, Localiiz is designed to be your “local eyes”—and for that, you need two i’s.

We are expanding fast, and are looking for dynamic and trend-aware team members with a passion for all things content to join Localiiz. Don’t see an opening that fits? Get in touch with us directly and let’s get to know you.

You will play a critical role in being responsible for all daily social media and digital marketing operations for Localiiz and other intracompany publications. You must demonstrate to be self-motivated and hard-working through your previous work experience or education. You will:

• Manage all day-to-day management of social media accounts and newsletters
• Conduct driving performance-driven content planning
• Implement and maintain a regular publishing schedule across all social media platforms
• Manage efforts to build and maintain brand’s social media reputation
• Work on special projects and other assignments as required
• Monitor, listen, and respond to social media conversations
• Damage-control negative comments on all platforms
• Provide training and guidance for editorial and marketing team members on social media
• Implementation of best practices and strategies
• Work with the editorial team to manage the creation and publishing of content
• Provide strategic advice on effective social media engagement through powerful content ideas
• Measure the impact of social media campaigns, while maximising results
• Grow social media presence on existing and new platforms
• Manage all paid campaigns including implementing targeting strategies and optimisations
• Engaged in ongoing learning and development of digital expertise and social media tools

Requirements

  • A university degree in communications- or media-related studies

  • Minimum 3 years of demonstrated work experience in social media or marketing

  • Native English speaker with excellent writing and editing abilities

  • Fluency in spoken and written Chinese is advantageous

  • In-depth knowledge and management experience with major social media platforms

  • Creativity and savviness in the use of social media, with a results-driven approach

  • Experience in content creation and copywriting

  • Experience using social media analytics tools

  • Experience with analysing online marketing campaignsIn-depth understanding of social media performance metrics

  • Multimedia (photography and videography) skills considered a bonus

  • A team player with attention to detail and initiative

  • Candidate must be willing to work a full-time, in-house position.


If you think you’re a good fit, please submit your application to jen@localiiz.com or by clicking the apply now button. This position is based in Hong Kong. Candidate must be eligible to work in Hong Kong.


Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.


About the Company

Nexus Media Group is a luxury lifestyle brands which includes media representative agency and media platforms in Hong Kong specializing on producing content for various platforms: magazine, websites and social media channels. We are revamping our business model which will heavily engaged in the business of advertising and event marketing.
We are looking for people whom are passionate about digital and creativity, and resourceful in solving problems.
 
Robb Report Hong Kong and RR1HK
Robb Report Hong Kong is the leading voice in luxury lifestyle, synonymous with the best of the best. We introduce UHNWIS to the finest things in life, inspiring our readers with the most exclusive products and experiences money can (and sometimes, can't) buy. We shed light on how the most successful people lead their lives, actively seek out emerging trends, and showcase new or revolutionary products and experiences that are on the cusp of gaining cult status.
 
As the 18th edition of the title, Robb Report Hong Kong launched in February 2023 as part of Nexus Media Group. Hong Kong is the only region outside the US to develop the private membership club RR1HK, which is set to execute signature events (Culinary Master and Best Of The Best in MGM Macau), tailored travel, branded events, bringing the pages of Robb Report to life.
 
Nexus Limited
Nexus Limited is one of the largest Media Rep companies in Asia. We are the regional exclusive media partner for leading media such as Elle International, Robb Report, Conde Nast Traveler China, Hurun Report China, Caixin Magazine, Localiiz and many others.
 
Localiiz
Localiiz is Hong Kong’s leading lifestyle website for how to live a well-rounded life in our vibrant city.  Localiiz cover the hottest new eats, the best places to explore, offbeat takes on local culture and more. Localiiz also provides an ever-expanding directory to help our readers navigate the city.

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